Visual identity for Chiere, an Italian premium bakery located in Piacenza. Its owner and chef Stefano combines artisanal processes, high-quality and 100% Italian raw materials, and modern techniques to create a unique experience for bread, pizza, and other flour-based gastronomy products.

By shaping this visual identity we wanted to reflect how joyful and passionate Stefano is about his job and also how good, soft but at the same humble their products are.