Cross Breed is a video post-production agency founded by film and advertising professionals, specializing in video editing, color correction, and sound design.

For Cross Breed, we designed a visual identity inspired by the vertical motion of film moving through a reel. The key feature is an animated logo where the double letters (“s” and “e”) shift vertically in an alternating rhythm. This creates a dynamic identity with ever-changing yet consistently recognizable logo variations.

Color plays a key role in shaping the identity, drawing inspiration from the Technicolor logo—a nod to the classic film era. While the mood carries a vintage influence, the overall identity remains fresh and contemporary.

Finally, we strengthened the brand identity by crafting marketing claims with an engaging tone that aligns with Cross Breed’s personality.

Services: Visual Identity / Web Design / Copywriting

Year: 2024