Itinere is a high-end travel agency that curates exclusive journeys, revealing Italy’s beauty in its many dimensions. With a focus on authenticity and excellence, it offers carefully selected experiences, from private visits to museums and hidden galleries to exclusive access to artisan workshops where traditions and craft are preserved.

For Itinere, we worked on defining the brand identity, starting first with the naming and then moving on to developing the visual identity, making sure it reflected elegance, sophistication and discovery. The name “Itinere” comes from Latin and evokes the essence of being on the journey, while the visual identity, despite being minimalist, conveys a sense of elegance and refinement that recalls the richness of Italian heritage.

Services: Visual Identity / Naming / Graphic Design

Year: 2024