Caffè Mezzaluna (lit. “Half-moon coffee”) is a small-scale Italian coffee brand that works exclusively with coffee beans from organic cultivation. The company's mission is to offer the highest quality coffee, combining the strong Italian coffee heritage and the latest technical innovations related to the consumption of this beverage.

For Caffè Mezzaluna, we designed the visual identity, defined the company payoff (‘The pleasure is mine’), and created the first packaging line, differentiating the various types of coffee blends and grind sizes.

Services: Visual identity / Packaging / Copywriting

Year: 2023