Sacrosale is an Italian brand of women's swimwear whose characteristic is that its items are made of fabrics entirely generated from plastic waste.

The name Sacrosale means "holy salt" in Italian and it was chosen to provide a direct link to the sea and also to give the brand a touch of luxury.

In order to reflect the mix of elegance and bold personality of the brand, we have decided to use a totally black and white visual language, which is quite uncommon for advertising a swimwear collection.

Services: Naming / Visual identity / Photo Art Direction

Credits: Photography by Ivana Noto

Year: 2019