Umbra is an archaic Spanish word for shadow and it's the name of a brand of ceramics founded by Alicia García, an architect and artisan from Madrid. Alicia asked us to renew the brand both in terms of strategy and visual identity. The first step consisted in clarifying the value proposition of Umbra and summarising it in a tagline – everyday ceramic rituals – that reflected it. What Umbra aspires to is actually to turn every moment of our daily life into a unique and unforgettable gesture, in order to live the present more consciously. The second step was then shaping a visual language coherent with the values and the personality of Umbra: a sincere, imperfect, minimal, and timeless brand with a small touch of Japanese aesthetic.

Services: Visual Identity / Photo Art Direction / Copywriting / Graphic design

Year: 2022