Vitevini is an Italian company that distributes wines from Italy and other European countries, selecting producers who work with traditional methods and respect their terroirs.

Formerly called Vite, after analyzing the competition we decided to change the name to Vitevini to clarify the company's offer and improve its positioning in search engines.

From a visual point of view, we created an identity based on the concept of traveling and discovering terroirs and the stories they contain. The symbol, as well as the logotype from which it derives, recalls the organic shapes of the vine plant. On the other hand, the different colors evoke the diversity of terrorists and producers of which Vitevini is a promoter.

The work consisted of renewing various touch points, from visual identity assets to social media communication and offline material such as catalogues and magazines.

Services: Visual identity / Social Media Content / Editorial Design / Graphic Design

Year: 2020

Credits: Illustrations by Domitilla Cavalli